There was none.
That’s right, this past Saturday, from Noon until 3pm, Nickelodeon went off the air. Instead of regular scheduled incredible animated reruns, it was a black screen that reminded families to go outside and be active. To enjoy the weather, and do something off the couch.
I’d like to say we smiled, looked at each other, and said, “wow, Nickelodeon is right, we should go walk laps around the neighborhood.” But we didn’t. I can’t remember exactly what we did…but it probably didn’t burn too many calories. It happened during Addison’s naptime anyways.
The skeptic side of me wondered what sort of upgrades Nickelodeon had to do to their systems, or what other hidden benefit they had to going off air for 3 hours.
But overall, I was pleasantly surprised. And if there was some sentiment of self-sacrifice for the good/health of the kids who usually are babysat by burning Nickelodeon images into their retinas…then bravo. I think it’s that kind of mentality that major corporations, entire product lines, and the economy in general needs to be able to take. To make sacrifices more often, to encourage/promote not themselves, but actual healthy and responsible lifestyles.
But not once in the lifetime of a company/channel/person. A regular happening. I guess this is the 4th annual one for Nickelodeon. Which is great, but still….to make a sacrifice once a year probably doesn’t hurt them much.
To the neglect of profits, and with larger picture interests in mind. I hope we continue to see things like this. Thanks Nick.